NEWS

Parade Technologies to Showcase its Innovative DisplayPort™ Receiver DP601 at the Intel Developer Forum (IDF) 2008 Shanghai

Posted March 31st, 2008

Company’s DP601 product is powering the industry’s first DisplayPort technology-enabled 42” LCD TV from The Konka Group Co., Ltd. A live demo of this LCD TV will be performed by Parade Technologies and The Konka Group Co., Ltd. at IDF 2008 Shanghai

SUNNYVALE, Calif.–(BUSINESS WIRE)—March 31, 2008–Parade Technologies Ltd., a leading developer of digital video display interface products announced today that its innovative DisplayPort receiver DP601 is powering the industry’s first DisplayPort technology-enabled 42” LCD TV from The Konka Group Co., Ltd.,, a leading LCD TV manufacturer in China. This innovative LCD TV also features two ports of HDMI™ inputs and MEMC technology. A live demo of this TV set will be performed at IDF 2008 Shanghai from April 2-3 at the Shanghai International Conference Center (booth number CE# 026).

“The PC industry is quickly adopting DisplayPort technology,” said Mr. Lin Gaike, president of R&D Center and vice president of TV Product Division, The Konka Group Co., Ltd. “Konka is proud to take a leadership position by introducing the industry’s first DisplayPort technology-enabled LCD TV. By supporting high resolution digital display with digital audio and content protection, DisplayPort technology is ideal for bridging the display from PCs to TVs.”

“We are very excited to partner with Konka to develop the industry’s first DisplayPort technology-enabled LCD TV,” said Jack Zhao, president and CEO of Parade Technologies, Inc., a wholly owned subsidiary of Parade Technologies Ltd. and its United States marketing representative. “Once again, we are demonstrating our unique capabilities and leadership position in DisplayPort technology. We look forward to working with Konka on this exciting innovation.”

About Konka Group Co., Ltd

Established in 1980, The Konka Group is China’s first Sino-foreign joint consumer electronics enterprise, manufacturing and distributing its own brand of prime quality products. The Konka Group’s major product lines are color TV sets, mobile phones, refrigerators, washing machines, air conditioners. Components and packaging materials also form part of Konka’s product lines.

In August 1991, Konka was restructured into a Sino-foreign public share-hold company and in March 1992, the company’s A-shares and B-shares were listed on the Shenzhen Stock Exchange.

Konka has five major manufacturing plants in the North-East, North-West, South, East and South-West regions of China, and it has established production bases in India, Indonesia, Mexico, and recently in Turkey.

In 2003, retail sales of Konka’s color TVs in China’s domestic market increased by 32.32%, making it the number one brand domestically. At the same time, the sales volume of mobile phones exceeded 1.6 million units, an increase of 327% over 2002.

While increasing its market share domestically, Konka is also setting its sight on international expansion. The company was the first Chinese TV producer to obtain both the international and domestic ISO9001 and ISO14001 in 1997. The “Konka” brand is enjoying growing acknowledgement abroad. In January 2000 at the Las Vegas International Consumer Electronic Fair, Konka won the award for Innovation. With three world-class R&D centers in China and one in the USA, Konka is successfully developing a series of new generation electronics and telecommunications products with high market adaptability and competitiveness, including large-screen color TV, Combo TV, Digital TV, LCDTV, Plasma screen etc.

Konka is one of four members of the China National High-Definition Digital TV Standardization Specialist Committee, and is also a member of the American Digital TV Alliance.

About Parade Technologies, Ltd. and Parade Technologies, Inc.

Parade Technologies, Ltd. is a privately-held fabless semiconductor company that specializes in developing digital video display interface products. The company seeks to leverage a combination of high-speed analog, mixed-signal and digital design expertise, along with system level knowledge, to take product performance, power efficiency and customer satisfaction to new heights.

Parade Technologies, Inc., a wholly owned subsidiary of Parade Technologies, Ltd, is located in Sunnyvale, California, the heart of Silicon Valley. As Parade Technologies, Ltd’s marketing representative in the United States, Parade Technologies, Inc. can be reached at (408) 329-5540 or on the internet at http://www.paradetech.com/.

Contact:
Parade Technologies, Inc.
Jimmy Chiu, 408-329-5540
jimmy.chiu@paradetech.com