NEWS

Parade Technologies, Ltd. Demonstrated DisplayPort™ Solutions to Major OEMS

Posted August 8th, 2007

Parade’s DP501 Dual-Mode DisplayPort Transmitter and DP601 Dual-Mode DisplayPort Receiver Completed VESA PlugTest Successfully

SUNNYVALE, Calif.–(BUSINESS WIRE)–August 08, 2007: Parade Technologies, Ltd., a leading developer of digital video display interface products, announced today the reference design of its DP501 DisplayPort 1.1 transmitter with an ATI Radeon™ graphics processor has successfully completed an interoperability test with DisplayPort receiver from a third party vendor and Parade’s own DP601 at the most recent Video and Electronics Standards Association (VESA) PlugTest in Milpitas, California. The solution supports advanced features such as WQXGA display mode, HDCP 1.3, and backward compatible with DVI™/HDMI™.

DisplayPort is an innovative digital display interface standard designed to be scalable and allow for true unification of display interfaces. DisplayPort supports both external connections as well as embedded interface applications.

“As market demand begins to build for DisplayPort technology it is important to enable the PC eco-system by driving standards based technology into the marketplace,” said Vijay Sharma, Director of Desktop Products, AMD. “We applaud Parade technologies as they work with the industry to drive broad adoption of this nextgeneration display interface.”

Parade’s DP601, a dual-mode DisplayPort receiver, also has completed interoperability tests with a number of DisplayPort transmitters from third party vendors including a next generation ATI Radeon™ graphics processor with native DisplayPort 1.1 transmitter.

“DisplayPort is a breakthrough technology, and Parade is proud to be at the forefront of technology innovation,” said Jack Zhao, President and CEO of Parade Technologies, Inc, a wholly owned subsidiary of Parade Technologies, Ltd, and its United States marketing representative. “Successful interoperability testing strengthens our leading position in DisplayPort technology and product offers.”

Additional information about Advanced Micro Devices (NYSE:AMD) can be found at www.amd.com.

About Parade Technologies, Ltd and Parade Technologies, Inc.

Parade Technologies, Ltd. is a privately-held fabless semiconductor company that specializes in developing digital video display interface products. The company seeks to leverage a combination of high-speed analog, mixed-signal and digital design expertise, along with system level knowledge, to take product performance, power efficiency and customer satisfaction to new heights.

Parade Technologies, Inc., a wholly owned subsidiary of Parade Technologies, Ltd., is located in Sunnyvale, California, the heart of Silicon Valley. As Parade Technologies, Ltd.’s marketing representative in the United States, Parade Technologies, Inc. can be reached at (408) 329-5540 or on the internet at http://www.paradetech.com

Contact:
Parade Technologies, Inc.
Jimmy Chiu, 408-329-5540
jimmy.chiu@paradetech.com